Winter Whites

We’ve all heard the rule that you can’t wear white after Labor Day, but rules are made to be broken. And this is especially true in Desi wear. Different shades of white have been creeping their way onto high profile Bollywood celebrities and Desi designer runways, year-round, and it’s time to get on board. So if you haven’t already ditched the “no white in winter” or “white is too bland in Desi wear” style rule by now, these outfits on Kareena and Deepika will inspire you to create a white on white look. Plus, white is an instant classic that’s full of elegant charm. It’s the perfect understated yet glam approach to style.

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Kareena Kapoor in Varun Bahl

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Deepika in Abu Jani Sandeep Khosla

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Deepika in Sabyasachi

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Kareena Kapoor in a beautiful maxi anarkali. Anyone know the designer? 🙂

And here’s our take on wearing white from our Instagram!
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Omna in Anita Dongre from Strand Of Silk

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Ritu in Ekru Couture from Exclusively.in

Tag us on insta @chiffontalk with some of your fav white outfit images xx

Omna K. Bhattacharya

Omna K. Bhattacharya

Style Spotlight: Kangana Ranaut

With the release of her new movie and a to-die-for cover spread in the latest Vogue India, we definitely have the current Queen of Bollywood, Kangana Ranaut, on our minds. She has such a fearless and fierce vibe that totally translates into her fashion choices, as well. We love her eclectic choices, impeccable styling, and the element of fun that she puts into her look. Sometimes it doesn’t work, but when it works – it WORKS. This is all combined with a not-trying-too-hard charm that only she can give off. So here’s to Miss Ranaut – one of our favorite style stars.

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Such a fun Sabyasachi sari! The busy blouse with long sleeves, graphic stripes, and a high-neck called for relaxed styling, and she did just that. Skipping out on all other jewelry, Kangana accessorized with a long and striking necklace in emeralds. LOVE.

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We love a good silk sari look and this one was a particular favorite with Kangana’s signature curls and that beautiful gold necklace. Sleek glass bangles on one hand and a small, sweet bindi completed this lovely appearance.

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Again, minimal styling with a relaxed updo added to the lovely appeal of this gorgeous sari by Manish Malhotra. Less is more!

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Loved this suit by Sabyasachi and how cute Kangana looked in it. The flat ankle strap sandals, sleek glass bangles, small bindi, and curls pulled back gave off such an effortless vibe.

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Who else can take a beautiful Anju Modi lengha and make it look so bad ass? Nice shades, girl! Notice again that there’s hardly any jewelry, and that’s what makes the look work. The bag is a little large for our liking, but with Kangana’s confidence and fierce appeal… it’s all good.

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Such a striking and memorable look in Sabyasachi. Love.

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One of our personal favorites was this traditional lengha in beautiful cobalt blue. I don’t see any other Bollywood actress wearing something like this, or styling it like this. The way Kangana draped the chunni is so stylish, and the sleek pulled back hair is oh-so-chic.

And these were just a few of her appearances in traditional clothing – this girl takes dresses, pants, skirts, and all other “western” wear to a whole other level. Here she is on the latest cover of Vogue India that we mentioned – looking like the style star that she is.

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image sources: style me india, glam check, pinkvilla, google images, paul embroidery, bold sky

Ritu S. Bhatia

Ritu S. Bhatia

Spotlight: Neety Singh Jewellery

Indian fine jewelry is in a class of its own – the artistry and craftsmanship behind it is utterly beautiful and no one seems to do it quite like Neety Singh Jewellery. Neety Singh has carved a niche for herself in the industry of fine jewelry with her urbane sensibility of traditional Indian craft. The collection inspired by the “Raj”  is given the perfect international look and feel which makes it wearable yet grand. It’s this understated approach to color and craft that sets her apart. Her book ‘Woman – The Real Jewel’, is a tribute to many women of substance who have worked beyond the public domain – philanthropists, designers, princess Diya Kumari of Jaipur, industrialists like Vandana Luthra of VLCC – to name a few, are all profiled in this book. She also recently launched a vintage line of jewelry with clothing by Meera and Muzaffar Ali of “House of Kotwara.” It’s this grand yet subdued sensibility, that together with Neety’s very competitive price points and impeccable quality, that has made her name shine amidst a plethora of old and established jewelry brands in India.

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So with all this in mind, you can imagine our excitement when we heard Neety Singh is coming to NYC to put on a show tomorrow, May 20, 2015 from 10am – 7pm (details below.) We seriously can’t wait to feast our eyes on her jewels. Wanting to know more, we got in touch with Neety herself for a quick Q&A session – you’ll love her perspective on fine jewelry, her inspirations, and her future plans.

RSVP for the May 20 show with Neety at 302.753.1309 (U.S. no.), 91-9891376999 (India no.), and/or singhneety@yahoo.com | Venue address: 122 E. 70th Street, between Park and Lex, New York, NY. | 10am – 7pm | May 20, 2015

CT: Let’s start with some background – how did you get into designing fine jewelry and what inspired you to start?

NS: Designing and re-designing jewelry for friends and family was something I always did, not realizing that it would at some point it would convert into being a profession. For me it is a passion that I pursue. Though it is serious hard work, it never seems like work to me.

It was only 7 years back that I formally launched myself as a designer and manufacturer. But again it was comparatively effortless for me. Having worked with an international airline for many years, I had traveled the world a fair bit. This gave my Indian inspired design sensibility an international look and feel.

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CT: What was the first piece of jewelry you ever made? How have your designs evolved?

NS: Cannot remember a first piece of jewelry, but there was almost nothing that I had, be it from my wedding or otherwise, that I had not re-designed or tweaked a bit for it to look out of the ordinary.

CT: If you could see any woman wearing your beautiful designs, who would it be?

NS: I would like to dress and design as many women in the world. I do not want to be accessible only to a limited few. Couture and craft must retain its exclusivity in design, but also be realistic in value. That is something I believe. Who does not aspire to possess heirlooms, but not all are privileged to inherit them! Hence, I would like more and more women to possess and make their own treasure trove of beautiful jewelry.

 

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CT: What is the most important lesson you’ve learned as an entrepreneur?

NS: As an entrepreneur, I am still learning the nuances. But simple rules like treading slowly has worked well. Also being in sync with my customers and not comprising with quality is something I am very conscious of. I am aware that today’s customer is very well-informed and that the world is their oyster. I am equally competitive with my prices.

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CT: What materials and techniques do you favor?

NS: I believe there are no boundaries in design. There is no rule book and that is the beauty. Meenakari can be combined with diamonds and it can be worn with a gown. A choker in 22 karat gold and uncut diamonds looks just as exquisite with a saree, as it does with a dress.

I am very partial to yellow gold and I feel the western world needs to embrace it, too. It’s how you treat it that determines whether it looks understated or over-the-top!

I am very partial to colour in jewelry and I feel that fine jewelry needs to go beyond diamonds and white gold globally.

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CT: Where is your jewelry made?

NS: My jewelry is made in India, between Jaipur, Bikaner, Hyderabad, and Delhi.

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CT: What’s the biggest styling mistake women make when wearing fine jewelry?

NS: Jewelry should be bought keeping your own lifestyle and personality in mind and not by a trend which is normally short-lived . Fine jewelry has to be timeless. Also if your jewelry does not make heads turn, then there is not much point possessing it!

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CT: When starting to build a fine jewelry collection, what piece do you think women should start with, or have as an essential?

NS: A nice pear-shape cocktail ring. A pair of practical but stylish everyday earrings in Polki or diamonds, and a more festive pair of hoops (baalas or jhumkas). I think every Indian woman should try to possess these items.

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CT: What are your plans for the future?

NS: To reach out to a wider international audience and to get Indian inspired international jewellery to the Indian audience is what I would like to do as much in the future.

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Can’t wait to see you all at the show tomorrow! Make sure to follow Neety Singh Jewellery on Facebook and Instagram. xx

Ritu S. Bhatia

Ritu S. Bhatia

Chiffon Talk DC Trunkshow

We recently hosted a Trunk show in DC, in collaboration with the FashionEdit, which featured clothing by Payal Singhal and Namrata Joshipura.  We couldn’t be happier with the way it turned out, and had blast partnering with Sadia from the FashionEdit on styling our fabulous DC ladies.  We look forward to hosting another one in the near future!  Many thanks to everyone that came and supported us.  For those of you who couldn’t make it this time, here’s a look of what to expect at the next one 🙂  xx

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images by Chiffon Talk

Omna K. Bhattacharya

Omna K. Bhattacharya

Favs – Lakme Fashion Week Summer/Resort 2015

We know we’re so late in reviewing our favs from the recent Lakme Fashion Week – but it’s never a bad time to talk about fashion, right?! There were so many amazing clothes, and so little time to take it all in. Seriously, looking through our feeds during fashion week is so exciting and overwhelming in the BEST way – because we want it all. We’ve said it before, and we’ll say it again – there is nothing like Indian fashion. That’s why we started this blog, after all. The details, the craftsmanship, the colors, the designs, the prints, the fabrics… we could go on and on. So instead of doing that, let’s get straight to the clothes. Here’s a recap of all our favs!

Sabyasachi was the opening show, and of course, he started off the week in major style.The traditional Indian clothing master took a retro chic turn with big florals and lots of crop top lenghas. Love.

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Manish Malhotra presented a “blue runway” in support of gender equality and had his signature glamour with the very trendy addition of fringe and floral details.

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Pankaj and Nidhi
, the designer couple that always showcases amazing craftsmanship and detail, had a summer ready collection in pastels and cool silhouettes. (Check out our exclusive interview with Pankaj and Nidhi here!)

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IIka by Anaiikka
had a fierce collection entitled, Ancient Warrior Princess, and we loved every bit of it. It was an edgy take on traditional Indian wear complete with spikes, studs, and lots of bold details.

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Payal Singhal presented a “Palace of Mirrors” with a white color base, new prints, interesting silhouettes, and tons of our favorite – mirror work.

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Anand Kabra, a designer we’ve always loved for his ornate lenghas and saris in golds and reds, presented a gorgeous collection with some serious couture-level craftsmanship. Want it all.

anand kabraSuneet Varma always presents collections with such a fairytale vibe. No wonder brides love him. It’s always so intricate and royal… everything we love about Indian clothing.

suneet-varma-lakme-fashion-week-2015Anamika Khanna is called the Queen of Indian Couture for a reason – she’s such an innovative designer and has a sophisticated sense of fashion that reflects in her black/white/cream color palettes, combined with fine embroidery and quality fabrics. It’s no secret that we love her and her grand finale collection at Lakme Fashion Week blew us away!

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There was also Amazon India Fashion Week, that came closely after LFW and while most of the designs presented were non-traditional, there was an awe inducing grand finale that brought together India’s top 25 designers. Check out this video for a look at that glimmering display.

That wraps it up! Leave us your comments on our Facebook, Instagram, or Twitter!

image sources: ibtimes, verve magazine, the silk closet, fashion makeup and beauty, google images

Ritu S. Bhatia

Ritu S. Bhatia

Our Exclusive with Exclusively.com

When we think of where to shop online for our “desi” clothes, Exclusively.com immediately comes to mind. The site has been and continues to be one of the leading online retailers for those looking for fashion by Indian designers, but are outside of India. The site has an impressive list of top designers – from Anita Dongre to Ritu Kumar to Shantanu & Nikhil – as well as pieces by some lesser-known designers, too. Whether it’s a Payal Singhal lehenga right off the run-way or a Pankaj & Nidhi blouse from two seasons ago, it’s yours in a matter of a few clicks. And, Exclusively also powers the sites of India’s leading fashion men – Manish Malhotra, Tarun Tahiliani, Rohit Bal, and Manish Arora – that’s major! So, we were pretty excited to run into the couple behind this powerhouse e-retailer at last year’s New York Fashion Week, and get to know them a bit since then. Here’s our exclusive chat with them!

Mohini Boparai-Guleria – General Manager, Fashion and Lifestyle, Exclusively.com

Sunjay Guleria – General Manager, Business, Exclusively.com

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Mohini & Sunjay

 

1. How did the idea of Exclusively.com come about?

Sunjay: Having lived in the States, the idea of Exclusively came about looking at the existing need for access to Indian fashion amongst the diaspora there. The Indian community back in the US does like to stick to the traditional roots for weddings and cultural occasions. And this is never complete without Indian outfits. For the longest time there was demand, but never direct access. Shopping for Indian attire was always restricted to when infrequent trips were made to India or was left to relatives, who would then ‘courier’ it.

Exclusively was initially established to feed this gap. We made it easy for Indians to buy the latest from veterans like Manish Malhotra and Tarun Tahiliani to young designers like Payal Singhal.

2. How difficult (or easy!) was it to start out in the fashion e-commerce business?

Sunjay: Back in 2010, it was not as challenging on the demand side. We knew we were the first movers and that our offering was directing the demand in the right direction. However, what was challenging was to educate the fashion fraternity that brick-and-mortar would soon be just one part of the business model and online was where the future was. But, once we on-boarded our first designer and results were there for everyone to see, the proverbial flood-gates opened. There’s been no looking back since then.

 

Mohini: Over the last few years, Indian fashion has not just become more organized as an industry but also more global in its outlook towards design. Once we were able to showcase this potential for the designers, we were on a roll! As of today, we have curated and brought on board collections by 150 designers. We are more of a fashion destination now than just an ethnic wear website. The journey has been great.

3. How do you define your particular style or approach to design, and how does this translate onto Exclusively.com?

Mohini: I am an architect by profession. So, when I look at fashion, I view it in terms of structure, fabric and attention to detail. I also look at it from the point of view of a consumer. Will this outfit make me feel beautiful? Can I style it with my some pieces from my current wardrobe? Every designer that we on-board needs to relate to the ontemporary Indian consumer. It’s about functionality as much as it is about fashion itself.

4. What would you say is your niche that distinguishes you from the rest of the online retailers?

I believe that what distinguishes us is the fact that we are really trying to cater to the global Indian luxury consumer: the woman who will combine a Jimmy Choo pair of shoes with an Anju Modi jacket and a pair of shoes.

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Exclsuively.com homepage

 

5. What have been your major achievements since you launched Exclusively.com?

Sunjay: At Exclusively, we are clear about the fact that we are not just an e-retail website. Indian designers and brands are today, more than ever, aware of the potential that the online space offers. We are not here to compete, but to facilitate. We try to approach Indian fashion wholistically by helping enpower the ecosystem. Exclusively offers multiple solutions to leverage opportunity for premium Indian fashion. Be it showcasing designers’ new collections on our online store, powering independent websites for them or setting up an online ‘Boutique’ to facilitate leading premium-retailers – we offer customized business models to our partners based on their short- and long-term objectives.

 

Mohini: Our differentiation lies in the scale and quality of our offerings. Exclusively provides consumers a destination where they can shop from over 150 designers and 10 boutiques, with the click of a mouse. Exclusively has dedicated merchandising teams that continually liaise with the designers and boutiques to offer a careful curation of the classics and seasonal trends.  The collections we offer span Indian and Western wear, Prêt and Couture and Accessories.

We also give our consumers hot off the runway access to the latest fashion collections. Shoppers are then able to pre-order the next season’s collection.

In addition, for custom orders, the Exclusively ‘White Glove’ service team will simply take your specifications like measurements, preferred color, required alterations et al to create a look that best suits you.

6. What would you say was the most important decision you made that helped your business get to where it is today?

Sunjay: The Indian fashion industry is very unique in the way it works. By embracing this uniqueness in a holistic manner we have created a robust platform that helps and celebrates the entire Indian fashion ecosystem.

7. Apart from running Exclusively.com and your busy schedules, how did managing the web operations for the topmost Indian designers – such as Manish Arora, Manish Malhotra, and Tarun Tahiliani – come about?

Mohini: We were inspired by the Yoox model in powering e-commerce initiatives for designers. Indian fashion has received a boost through Fashion Weeks and with Bollywood wearing Indian designers at international events. As a result, there has been a steady global demand. By setting up websites for designers, we wanted to create a home for their brands online. This has certainly helped in reaching out to chunks of the target group abroad as well as in Indian cities and towns.

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Sunjay, Mohini, and designer Manish Arora

 

8. What have you thought of the emergence of style blogs, like Chiffon Talk, and do you think it’s affected the fashion industry?

Mohini: We live in the age of data consumption! Consumers are constantly connected on their phones and tablets. Thanks to the social-media boom and blogs like Chiffon Talk, shoppers are consuming fashion like never before. This  in the end influences and thus contributes to their purchasing decisions

Thanks to blogs like Chiffon Talk, the consumer is able to filter trends for themselves. They have played a huge role in moulding perception, sharing information and celebrating individuality.

9. Since starting Exclusively.com and being exposed to many amazing designers, has it inspired your own personal style?

Mohini: For sure. Every day I am amazed and excited about what India’s designers are coming up with. I get to see the most beautiful garments, and the best thing is that this is my job :). Sunjay isn’t too excited about it, since it results in me shopping a lot on Exclusively!

Sunjay: Not mine, but certainly it has certainly helped grow Mohini’s wardrobe.

10.What is your dream for the future of Exclusively.com?

Sunjay: World dominance! 🙂

11. And just for fun – tell us what it’s like to work together as husband-wife?!

Sunjay and Mohini: It’s great! It’s a partnership in every sense of the term. There is a great comfort in the fact that you are working with someone who, no matter what, always has your back. It is super empowering.

 

Ritu S. Bhatia

Ritu S. Bhatia

Bibhu Mohapatra: Indian-American Fashion Designer

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Happy Friday chiffontalkers!  Ritu and I had the pleasure of attending the Bibhu Mohapatra Fall/Winter 2015 show at NYFW.  As a point of reference, for those of you who aren’t familiar with the Indian-American fashion and costume designer, he recently dressed First Lady Michelle Obama in a beautiful floral frock during her visit to India.

image: pinkvilla

His latest collection entailed beautiful evening options from heavily sequined gowns to caped-back gowns.  Here are a few images we captured from the show.  But first, here’s a picture of us anxiously waiting for the show to start! 🙂

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Ritu & Omna

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Silver grey pleated bodice chiffon gown

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Indigo bird-cage embroidered chiffon and crepe gown

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Onyx embroidered silk chiffon and crepe gown

 all images by chiffon talk

Omna K. Bhattacharya

Omna K. Bhattacharya

Brand Spotlight: Chamak by Priya Kakkar

We all love some chamak in our wardrobe, don’t we? Well, Priya Kakkar has made this easier for us by designing sparkly Indian-inspired jewels for her line, Chamak by Priya Kakkar. What started as a home-made project with her aunt in India, turned into a high-end jewelry line that is now available at luxury retailers like Neiman Marcus, Bluefly, etc.

Recently, this flourishing designer took her line to the next level by creating very cool sweatshirts and clutches that we fell in love with instantly. Each piece is embellished with all the glittery things we love like beads, pearls, and crystals. This line is still in the works for retail, but is available by order at the below contact/address. Check out our pics from our visit with Priya at her NYC showroom earlier this week!

SUPPLEMENTS NY INC.
265 WEST 37TH STREET
PH-2300
NEW YORK, NY 10018
212-290-0091

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Loved this sweatshirt – the Maharaja Patiala necklace design is so eye-catching

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So in love with this ear cuff!! Must-have piece.

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Us with the designer, Priya Kakkar (center)

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Edgy cuffs

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More jewels…

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All gorgeous pieces

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Kundan-inspired bangles

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Those horn necklaces are on our lust-list

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Gorgeous clutches!

all images by chiffontalk

Omna K. Bhattacharya

Omna K. Bhattacharya

Makeup Tips for the New-Age Bride

While traditional brides will always have their timeless appeal, the new-age bride is bold, daring, and ready to stand-out in a unique way. She wants to be remembered with her edgy looks and most importantly, have fun with her style. And while she can choose the coolest-of-cool outfits, she also has to make sure her makeup reflects this vibe. And even if you are going the traditional route, you don’t want to look “dated,” do you? That’s why we contacted Karuna Chani, of her self-owned company KC Makeup, to give us all some tips on a fresh makeup approach. Based in New York, Karuna sees many modern brides in her Manhattan studio, and has worked her way into knowing exactly what style of makeup goes with what outfit. And so, we presented her with 4 different wedding looks – a pre-wedding photoshoot dress, an edgy anarkali for a sangeet, a romantic wedding lengha, and a sexy reception gown. She took a look at these outfits, and gave us her makeup tips accordingly. We loved what she had to say, and are so excited for you to read all about it.

Pre-Wedding Photoshoot

Many brides choose to have a photoshoot prior to their wedding to capture those precious moments before the big day. For this, we chose a romantic peach dress by Alpana & Neeraj with a statement neckline (no need to add a necklace here!) with a longer hemline in the back – perfect for back shots of “walking in the park while holding hands.” 🙂

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Karuna’s Makeup Tips:

A simple dress like this should be paired with a metallic smoky eye, to pick up the metals tones in the neckline embellishment, and make the overall look stand out. Then to glam it up, try a salmon lip and neutral peach blush.

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Sangeet:

The sangeet is all about fun, fun, fun. And it’s an event where there are no “rules” in terms of dress either – you can go for any look, so long as you dress it up…you are the bride, after all. For this event, we chose a gold anarkali with an asymmetrical hemline by Pranthi Reddy – it’s got edge and spunk, and we love the color and sequins. We see this done with a loose updo and a large headpiece. Very glam.

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Karuna’s Makeup Tips:

Anytime you wear gold/beige, it can easily wash you out and make your skin look sallow. To prevent this, make sure to apply bronzer to give your skin a glowing base. Then use a metallic gold eye shadow with matte jet black wing eyeliner, a few coats of volumizing mascara and a sangria/ruby lip for high contrast. No need for blush, just highlight and contour your cheeks, jawline and brow-bone for a chiseled finish.

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Wedding:

The romantic feel of this lengha by Anushree Reddy is undeniable – the soft pink mixed with grey would be a completely unique combo for a bride and one that would truly be remembered if done right. With an Italian-garden-esque backdrop, a groom in coordinating colors, and an overall light, airy feel to the decor of the wedding, this bride would be gorgeous beyond words.

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Karuna’s Makeup Tips:

It’s rare to see an Indian bride wearing a silver/grey & pink combo, but I love it! Because the lengha has a romantic feel, sweep a soft-sheer silver/grey eye shadow onto your lids. Then with a medium grey, slowly work it in the crease to give depth to the eyes. Paired with a romantic rose lip and sheer rosy cheeks, the whole romantic feel of the look will come together perfectly.

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Reception:

And finally, there’s the reception – many brides choose to go the gown or “fusion” route here and we are totally behind that. After wearing suits, and lenghas, and saris at all the pre-wedding functions, it’s nice to be able to wear a sexy and glamourous sari-gown and this ecru + golden number by Gaurav Gupta is just that. We love it.

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Karuna’s Makeup Tips:

This ecru sari-lengha{gown} has high shine gold embroidery with transparent panels that scream modern, sexy, & red carpet! Nothing speaks louder than a bright matte red lip, clean eyes, jet black wing eye liner & heavy false lashes with dewy, highlighted skin. Finally, finish the look with a micro fine bronzer as blush to give warmth to the face without a tan (that can take away from the matte red lip).

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And that does it, ladies. Be sure to follow @karunachani on instagram for more makeup tips and inspiration, and look out for our next post on instagram featuring pictures from our one year milestone – can’t believe Chiffon Talk is one-year-old!

image sources: pernias pop-up shop, jiva couture, exclusively.in

Ritu S. Bhatia

Ritu S. Bhatia

Style Spotlight: Poonam Saini of Poonam’s Kaurture

One of the best things about blogging is finding new designers and sharing their talents with you! We’ve been following Poonam of Poonam’s Kaurture for some time now, and her traditional and luxe pieces always seem to catch our eye. With over 50K followers on Instagram, we knew we weren’t alone in liking her brand. Here’s a quick spotlight on Poonam, her designs, the styling mistakes girls make, and what the future holds!

Chiffon Talk (CT): How did the Poonam’s Kaurture label come about?

Poonam (P): Poonam’s Kaurture came about 3 years ago…After my brothers wedding. I always had a huge interest in Indian fabrics and designs because of my mom…After designing pieces for my brothers wedding, I knew it was something I wanted to pursue professionally.

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Poonam Saini of Poonam’s Kaurture

CT: What is your favorite part about being a fashion designer?

P: My favourite part of being a designer is being able to display my creativity through fabrics and designs, and being paid for what I love!

CT: What were your inspirations for the designs you’ve created so far?

P: My inspiration has always come from the beautiful richness of indian fabrics.. I don’t usually sketch my pieces ahead of time, I see the fabrics and then imagine what I can create using them.

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CT: Do you try to keep with the trends or create your own?

P: Trends only appeal to me sometimes. If it’s something I wouldn’t wear, it definitely won’t be a part of my collection.

CT: How do you describe your creativity and style when it comes to your brand, and how is it different (or not) from yourself?

P: My brand is everything I am. It’s a reflection of my taste and who I am. I love elegant, timeless pieces with a bit of edge.

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CT: What would you say your clients find characteristically original about your designs?

P: My pieces are definitely recognized by the rich colours, pure fabrics and the traditional gothas used in each piece.

CT: What would you say is the biggest styling mistake that girls make when putting together a look?

P: The biggest styling mistake is thinking that more is better. I feel that less is more and you should always have a statement piece, be it the garment itself or a nice necklace. Let the statement piece be the statement and not 10 different things.

CT: Which designer do you look up to and admire most?

P: My favourite is Sabyasachi .. Him and his pieces are ionic.

CT: Given your large Instagram fan base (50K+ followers!), what are your thoughts on social media when it comes to South Asian fashion?

P: Social media for me is huge.. It’s the way I started Kaurture, via facebook and now instagram. My website is under construction and hope to get it up soon, but social media will always be my no 1.

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CT: What is your dream for the future of Poonams Kaurture?

P: Everything so far has been a dream! In such a short span of time it’s a brand that’s recognized globally. I’ve got clients all over the world and i am being asked to do photo shoots in London and india. I am taking everything one day at a time, but just like any designer I just want the name to keep on expanding.

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CT: And finally, what’s the best way for our readers to place orders with you?

P: The best way to get a hold of my is via my facebook like page under “Poonams Kaurture” or email poonam-saini@hotmail.com. The pieces are all made to measure, so I like to be one on one with all my clients.

Ritu S. Bhatia

Ritu S. Bhatia